Database Project Blog Post

I have taken classes before that have briefly touched on the capabilities of what Microsoft Access can do and in the past I have been able to take that tiny bit of information and use it for something useful until you leave it alone and forget. Those classes from the past were also taken with an older version of Access. I think that I learned during the course of this project that the program is much more user friendly now and it also makes more sense the second time around. I will use the database options of this to create tracking systems for invoices as work as well as starting a customer database that each individual store can use to log addresses and contact information each time they mail out a thank you card to a customer.

The database information that I will be able to create and use rather simply will allow me to track the frequency of customers coming back, giving feedback, redeeming bounce back opportunities, and it will also give me a broad customer base to do targeted advertising periodically throughout the year. Each opportunity that I may have to show loyalty to customer is a big benefit and the report options and mail merge options of the the program allow me to print envelopes as well as address labels. With a little bit more effort I would even be able to create name specific personalized letters to go with the other contact information. Using a marketing company for this level of database and concentrated marketing could cost as much as $.60-$1.50 per household.